OUR FRESH PERSPECTIVE
Mint is a team of marketing experts, design professionals, and brand thinkers. Our work defines us, and having walked in your shoes we have learned a great many things. Working on both the client and agency side has provided us with unique perspective. Getting to the heart of the matter faster without heavy process is what we do best. Being more efficient and therefore more effective is a priority. We provide a positive impact to the topline to increase client sales, see lift and margin through the value we provide.
THE PRINCIPALS
Mint was founded in 2006 by Dorothy Zalewski and Monica Tolczyk. We met at Unilever where we led creative development for major launches and restages for Axe, Rave, Suave, Dove, Degree, just to name a few. The name MINT was chosen since it reflects the core philosophy of the agency:
- Fast, easy and targeted approach.
- Fresh, clean and uncluttered creative.
- Modern, contemporary and current style.
Since starting Mint, we have continued to work with some of the most notable consumer brands in the world (and some you haven’t heard of…yet) including St. Ives, Sharpie, Papermate, Pyrex, Ball and Tiege Hanley.
OUR SKILLS
BRAND STRATEGY & DESIGN
- Brand Positioning
- Package Design
- Brand Expansions & Adaptations
- Naming
- Research & Insights
- Brand Guidelines
- Sales & Marketing
INTEGRATED CAMPAIGNS
- Promotional Advertising
- In-store Merchandising
- Promotional Packaging
- Event Identity & Trade Show Design
- Web/Social Media Marketing
BRAND STEWARDSHIP
- Brand & Portfolio Management
- Asset Management
- On-site Consultation
WE GET TO YOUR BRAND’S MAX POTENTIAL — AT LIGHT SPEED
Our client side experience gives us a real understanding of our client’s challenges and helped us to uncomplicate the entire creative process. We developed a straightforward technique to get you exceptional results - faster.
From large scope launches to smaller promotional extensions, we’ve cracked the methodology code. Four easy steps and 400 launches later, ours is an effective business process model that provides you with superior service at lower costs linked to both brand and bottom line success. This is a shared journey and one we hope to join you in.